The five-year deal is expected to generate €1.5m for AVCOM by the end of 2024, with annual revenues expected to grow to in excess of €2m.
The company said the partnership would enhance its offering, and that Croke Park Meetings & Events would benefit from its expertise and access to its client portfolio of 2,500 businesses, which includes the GAA, PwC, Fáilte Ireland, AXA Insurance, Tidy Towns and the Pittsburgh Steelers.
AVCOM has provided support for in-person and virtual events at Croke Park over the past nine years.
The company’s on-site team assist with hosting up to seven events at the stadium per day, and 300 events were held at Croker last year alone, including corporate conferences, exhibitions, match days, and concerts.
“Teaming up with AVCOM for the second time is a testament to the continued partnership and represents a major milestone in our expansion journey. Its position as Ireland’s premier event production company and a key advocate for eco-conscious events perfectly matches our own sustainability objectives,”
Marie Smyth, head of venture business at Croke Park.
“AVCOM seamlessly integrates with our team, providing invaluable expertise every step of the way. With their enhanced skills and experiences, we look forward to combining our strengths to deliver value to our clients across the country.”
A recent report from AVCOM found 13% of event attendees claim their companies have restricted overseas travel for events due to sustainability considerations while 31% require special permission.
Moreover, for local events, companies are actively promoting responsible transportation choices, with 38% advocating for public transport or walking, and encouraging virtual attendance where feasible.
“Croke Park Meetings & Events stands out as one of Ireland’s most unique and sustainable venues. The venue’s impressive track record for hosting eco-conscious events underscores our shared commitment to sustainability,”
Paul Murphy, managing director of AVCOM.
“This partnership elevates our offerings, enabling us to introduce our national and international clients to experience the electrifying ambiance of Croke Park. Together, we’re set to accelerate and transform the events landscape in Ireland, paving the way for a brighter, more sustainable future.”
“This news is very welcome, as it not only enhances our client offerings but also adds to our recent string of successful tender wins, including Enterprise Ireland and Trinity College. Collaborating with venues allows us to provide a diverse range of experiences, which, we believe, reinforces our position within the industry. We look forward to extending this success to our partnership with Croke Park and collaborating on delivering exceptional events.”
Olivia Breene, head of business development & marketing at AVCOM
Croke Park has 100 meeting rooms and eight suites, and a new event space is set to open in the Cusack Stand next month.