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The return of ‘Real’: Why brands are prioritising IRL connection in 2026
As 2026 gets underway, one of the clearest event industry trends is the renewed focus on IRL (In Real Life) experiences. Not as a reaction against technology, but as a response to what digital-first engagement cannot fully deliver: attention, emotion and trust.
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The complete guide to creating unforgettable immersive events
In today’s experience-driven world, events need to do more than simply inform – they need to captivate, engage, and leave lasting impressions. Immersive events have emerged as the gold standard for creating experiences that resonate long after attendees have left the venue.
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AVCOM Agrees €7.5m Deal With Croke Park For Sustainable Events
Event production agency AVCOM has agreed a €7.5m deal with Croke Park Meetings & Events for the hosting and promotion of sustainable events.
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AVCOM enters a new era with the launch of our new website
At AVCOM, we are dedicated to curating moments that inform, excite, educate and exhilarate and our new website is a testament to that commitment.