Terex Corporation Global Leadership Conference 2024
Event Design | Content Creation | Technical Production | Event Execution
Terex, Driving Sustainable Growth 2024
Terex Corporation, a global leader in manufacturing, designs, builds, and supports a wide range of products across industries such as maintenance, energy, recycling, materials management, and construction. The company hosted a four-day event aimed at unifying its diverse brand portfolio. The event fostered collaboration and strategic alignment across the organisation’s brands by bringing together engineers, architects, and sales teams. The primary goal was to reinforce the distinct identities of Terex’s brands while highlighting their interconnectedness and collective strength in the global market.
Value Delivered
In 2018, we partnered with Terex to deliver an event featuring the largest LED display of its time. This year, the brief was simple: “make it bigger”. Through several collaborative hybrid meetings, it became evident that Terex’s “Go Big” mentality was not just a preference but a core philosophy driving their business. This mindset, reflecting the scale and ambition of the massive machinery they design, became the foundation for our event planning.
- Attendee Experience: The attendee journey began with personalised iPosters at the registration desk, welcoming guests and guiding them to various meeting spaces. These digital signs, custom-designed to feature Terex’s brands, were updated throughout the event to reflect the focus of each session. Upon entering the main plenary room, attendees were greeted by a massive 19m x 3.5m LED display showcasing dynamic content. The immersive experience coordinated by AVCOM’s AV Production ninjas was enhanced by two sustainable, modular ATOMIC 8m SuperWalls, which projected life-sized animations of Terex’s signature machinery, creating an interactive and engaging atmosphere.
- Content Creation: AVCOM Design Studio developed custom animated backgrounds for the LED canvas, incorporating each brand’s logos and colour schemes. Additionally, we produced dynamic 2D animations to showcase the brands’ products in motion, adding depth and reinforcing their unique identities. The content was designed for quick transitions between brands, allowing the event to adapt quickly to each session’s changing focus while keeping the audience engaged.
- Event Execution: Led by AVCOM’s Event Producer, who had been involved in pre-planning for three months, our six-person team transformed a blank canvas into a dynamic, versatile space that reflected Terex’s innovation. The attendee journey was meticulously crafted to ensure seamless transitions between sessions, maintaining high engagement throughout the event. Every element was designed to deliver a flawless, immersive experience, emphasising visual impact and operational efficiency.
- Breakouts and Business Segment Meetings Support: With a packed four-day agenda and numerous meetings spread across two floors, seamless support was essential. AVCOM provided dedicated teams and equipment to offer real-time event technical support, handling last-minute adjustments and ensuring smooth transitions. This helped maintain momentum and guaranteed that each session was executed without disruption.
How AVCOM Helped Terex Corporation to Experience More
This seamless blend of eco-friendly design and cutting-edge technology resulted in a visually stunning and immersive environment, perfectly encapsulating Terex’s bold vision and commitment to innovation. The event not only met but exceeded the client’s and their CEO’s expectations, reinforcing Terex’s commitment to excellence and solidifying their brand’s leadership.
Working in Synergy With Our Client: Working closely with Terex and AVCOM’s Design and Production teams, we ensured that every aspect of the event embodied this larger-than-life approach.
Creating a Dynamic, Immersive Experience: Our goal wasn’t just to showcase their brands but to create a dynamic, immersive experience that captured the scale and innovation behind their machinery. Life-sized animations of Terex’s large-scale trucks appeared to drive around the room, immersing the audience in a fully realistic atmosphere.
Fostering Sustainability: The event was also executed sustainably, aligning with our commitment to environmental responsibility while delivering high-impact presentations.
Learn more about how to provide unforgettable experiences to attendees and get valuable event insights from our Future of Events Report.
