EY

Value delivered

From the initial site visit through to full delivery, Head of Design Dara Gallagher and the AVCOM team collaborated closely with EY’s partners, client leads, and internal creatives to shape an event that was both emotionally impactful and strategically aligned. This integrated approach enabled us to quickly interpret a decade of EY’s growth and translate that insight into a tailored experience for a senior leadership audience.

Rather than masking the limitations of the venue, we embraced the space and reimagined it to reinforce the event narrative. On arrival, attendees entered a themed, multi-chamber immersive journey that encouraged reflection, connection, and forward thinking before progressing into the main plenary.

Conventional branding took a back seat. Instead, we used carefully curated sensory elements – sound, touch, light – designed to bring EY’s story to life in subtle but powerful, meaningful ways. Balancing creative thinking with flawless production and sustainable materials, we ensured this high-content strategy launch landed with lasting impact.

• Bringing brand stories to life
  With just 8 weeks to deliver, the creative concept was fast-tracked and meticulously shaped as the project evolved. Key elements were sourced and built in-house, with a special focus on the “Past” chamber, designed to prompt genuine emotional engagement. Each zone (Past, Present, and Future) featured tailored props, audio, lighting, scent, and technology to bring EY’s journey and vision to life.
• Reimagining space with purpose
  Our design and production teams reconfigured a traditional hotel setting into a high-energy, multi-zone immersive experience. Using sustainable ATOMIC modular systems, we built six distinct environments, including a reoriented plenary and five themed breakout spaces. A mapped guest flow, enhanced with lighting and sound cues, kept attendees engaged, energised, and fully immersed throughout the day, reinforcing the “All In” message.
• Activating strategy through content
  Working alongside EY’s creative team, we brought the brand strategy to life through compelling storytelling, with bold and emotionally driven content. Visual content included glitch effects and looping motion graphics to Future-chamber iPosters, each aligned with the event narrative. The result was a cohesive digital journey that made the content more engaging and accessible.

Want to see more corporate, leadership-oriented events? Check out our case study on the Terex Corporation Global Leadership Conference.

How AVCOM helped EY experience more

At AVCOM, we deliver more than events. We create experiences with meaning. For EY, our design-led approach supported rapid ideation, agile problem-solving and execution, clear communication, and creative precision from start to finish. By deeply understanding the brand vision and building trusted working relationships, we helped shape and deliver a shared experience that resonated far beyond the event itself.

If your goal is to bring depth, emotion, and narrative into your next strategy launch or leadership event, explore our Production services to learn more about how AVCOM combines design, content, and technical precision to deliver an end-to-end, unforgettable experience. We lead, coordinate, and deliver at scale.

Learn more about how to elevate the attendees’ experience: Download our Guide to Immersive Events.

“Thank you all for the incredible energy, creativity, and teamwork over the past six weeks to bring our boldest, most out-there event to life. Huge thanks for jumping in, collaborating, and staying true to the vision – from turning a plain ol’ Word doc into a full-blown immersive experience. You brought it to life in a way that absolutely sang – every detail was considered with so much care and consistency.”

Sorcha Greaves, Chief of Staff to Managing Partner | EY Ireland