Executive Women Gathering
Ideation | Content Creation | Event Delivery with Optimised Client Journey | Video Capture
Executive Women Gathering, Executive Forum
For the second consecutive year, we supported The Executive Forum (formerly The Executive Institute) in hosting the Executive Women Gathering (EWG) with 1170 Executive Attendees. Our primary focus was on reinforcing the brand while emphasising sustainability. This was achieved by mirroring elements of the 2023 event, such as the stage set up, while enhancing other areas, including the networking & catering spaces and VIP rooms to enrich the overall event experience.
Value Delivered
Following a comprehensive debrief in 2023, we attentively listened to the client’s feedback to ensure we delivered an event that reinforced the EWG brand and supported their sponsors. Our goal was to create an event that exceeded expectations and provided a seamless experience for all attendees.
We focused on the attendee journey, ensuring smooth transitions between sessions and maintaining engagement throughout the event. The format included high-profile names from the worlds of business, entertainment, and politics, adding significant value and appeal.
Building on our learnings from the previous year, we made several enhancements to ensure the success of EWG and a positive experience for every attendee:
- Brand Reinforcement: We prominently displayed a welcoming banner printed on sustainable materials above the conference doors. The stage setup closely mirrored that of 2023, maintaining the strong brand identity established previously.
- Unified Atmosphere: To ensure a cohesive and inviting atmosphere, we redesigned the 1st floor space to include a relaxing networking and catering area. This provided attendees with a comfortable space to unwind and connect.
- Visual Appeal: We transformed the single sustainably branded garden wall from last year into multiple sections, offering more photo opportunities. Additionally, we introduced branded Atomic Columns to enhance the event’s aesthetic.
- VIP Experience: We elevated the experience for VIP sponsors by bringing their rooms to life with branded columns and dynamic lighting, creating an engaging and memorable environment.
For this year’s event, AVCOM, as the Technical Partner, sponsored and ran an AVCOM-branded Barista Coffee Station. This initiative was a huge success, attracting attendees to a focal point and enhancing the overall event experience. Moreover, ensuring flawless Audio Visual event management was also paramount to the event’s success.
This case study highlights our growth with the client, demonstrating our commitment to continuous improvement and delivering exceptional events year after year.
How AVCOM Helped the Executive Forum to Experience More
We are currently in discussions to support The Executive Women Gathering once again for 2025. Our aim is to build on the trust and strong relationship we have developed with the client, ensuring we continue to deliver exceptional experiences. By leveraging our insights and successes from previous years, we are committed to helping the event grow and thrive, providing attendees and sponsors with an outstanding experience.
Learn more about how to provide unforgettable experiences to attendees and get valuable event insights from our Future of Events Report.