Coca-Cola HBC

Value Delivered

As lead technical partner, AVCOM collaborated with Grooveyard, Verve, and Vinehall Displays to bring this ambitious vision to life. We delivered a fully integrated solution that spanned event design, technical production, and content creation, ensuring a flawless, future-facing experience at every touchpoint.

We believe that great event design is more than visuals, it’s the perfect blend of creativity, technology, and storytelling. At Coca-Cola HBC Ignite, every element was crafted to drive engagement, amplify the brand message, and elevate the employee experience.

• Hogan Suite
  A fully immersive plenary experience, anchored by a circular central stage and a dramatic 6m suspended LED halo. Dynamic lighting and tailored content brought the space to life, supporting keynotes, an interactive game show, and breakout sessions. AVCOM led event design, technical production, and content development for Grooveyard.
• Hogan Mezzanine
  A vibrant zone of brand activations from Coca-Cola HBC’s portfolio – Fanta, Monster, Dr Pepper, Deep RiverRock and Coca-Cola – delivered in collaboration with Verve and Vinehall.
• Canal Suite
  An experiential showcase of Coca-Cola HBC’s supply chain innovations, featuring hands-on demos and taste testing, curated by Grooveyard.
• Epic Afterparty – Cusack Suite
  A high-energy celebration featuring Mark McCabe, N-Trance, and Sing Along Social. AVCOM and Verve delivered an elevated AV experience with bespoke staging, LED installations, and lighting design that turned the finale into a night to remember.

Want to see more immersive experiences? Check out our case study on Croke Park’s Cusack Stand launch event.

How AVCOM Helped Coca-Cola HBC Experience More

Our design-led approach brought the Coca-Cola HBC vision to life with clarity, energy, and innovation, transforming a company conference into an immersive brand celebration. From early concept to final applause, AVCOM’s team delivered end-to-end expertise with precision, creativity, and collaboration at its core.

A huge shoutout to our AVCOM Ninjas and our brilliant partners at Grooveyard, Verve, and Vinehall. It was a pleasure creating something this special together.

Learn more about how to elevate the attendees’ experience: Download our Guide to Immersive Events.

“The event feedback from delegates has been amazing. Everyone really wowed by the setup. The team at rehearsals and on the day were amazing – Aidah in particular.”

Emer, Coca-Cola HBC

“A very successful day and rave reviews from staff who thoroughly enjoyed it. A few new employees told me this was their first conference and their minds were blown. They said they had no idea how big and good it would be.”

Cathal, Coca-Cola HBC

“Thanks so much for all the help, guidance and support. Coca-Cola HBC are thrilled – so much positive feedback. Emer said they’re all buzzing. It was a pleasure working with you guys! You have a great team, super professional and diligent. I hope we partner up on more events in the future.”

Paula, Grooveyard